The platform allows users to access self-curated as well as custom-made playlists. Playlists are the best way to organise music on Spotify. The platform also offers a range of podcasts themed educational, thriller, stories, lifestyle and wellness, news and politics, sports etc. Users have access to tracks from over 5000 genres and sub-genres ranging from indie rock and hip hop to contemporary and classical. Users can then stream high-quality music and audio and video podcasts, with ads on the free version and ad-free on the premium version.

The age demographics can be further explored through the following table: Therefore Spotify essentially finds the Gen Z and Millenials a lucrative segment for their offerings. The Swedish on-demand audio streaming service caters majorly to students and young professionals.Īccording to Statista, young professionals aged 25-34 contribute to the most significant user segment of Spotify, seconded by the student segment accounting for listeners aged 18-24. Users are the exclusive audience for Spotify they are the listeners and viewers of the labelled and original content available on the platform.Īdvertisers may be free or premium users, agencies, educational institutions, brands or businesses that use the platform to reach audiences and fulfil their objectives.Ĭontent creators are the podcasters and artists that create original content and air it online through the platform. Based on the purpose of usage, Spotify targets listeners, advertisers, and content creators.

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